New Service Offers to Boost a Website's Link Popularity with Guaranteed Online Directory Listings
Cambridgeshire based, online marketing specialist, Get On Fast (www.getonfast.com) have launched a new guaranteed directory submissions service for companies wishing to develop quality inbound links in order to boost a website's link popularity.

Commercial Scripts Ideal for Google Audio Ads at Voices.com
Voices.com's library of 50 original commercial scripts is essential to producing powerful radio and television ads using the Google advertising network.

Search Engine Optimization Penalties: Ignorance Is No Excuse
High site rankings on the major search engines are the end-all and be-all of web site owners. Increasing your site rank is why you attend seminars, participate in online forums, and meet with other website owners and designers. You walk away with a lot of new ideas, many of which you use to ?improve? your site ? only to realize, to your horror, that your page ranks have actually declined rather than increased.

10 Free SEO tricks you can do to your site today
Have you ever wanted to drop thousands of dollars to have an SEO go through your site? Of course you have, but chances are as a small business you don't have the funding, or aren't comfortable with the risk of hiring a pro. So the question I'm often asked is, can I do it myself? The answer is yes, good SEOs are not born, they're made, and you can do some simple and free things without hiring anyone or spending hours studying search engine algorithms. Here are some free SEO tips you use on your website tonight.

How to Improve Your Google Listing and Achieve a Higher Search Engine Ranking
There are many ways in which you can improve your Google listing, and some work better than others depending on the type of website you have or on your niche. Here are ways in which you can get a higher Google ranking, or even a better search engine ranking in general.

Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.Here are 10 to keep in mind:1.

Pop Labs' SEO Rapper Debuts "Design Coding" at SES New York
Pop Labs SEO Rapper has been doing 'search engine marketing raps' for several months now with a really positive response. This week he will be debuting his latest video "Design and Coding" at the Search Engine Strategies Conference in New York.

AJAX & SEO - Are They Compatible?
Many travel and holiday websites are now utilizing AJAX. AJAX is not new, but it is developing into a major buzzword in IT departments and at web developers. It's also a potential source of friction between IT/development and marketing.

Adsense Profits: Can You Make Money With Adsense?
If you are anything like me then I?m sure you have been scammed many times online. I see ad after ad on how to easily and quickly make money online. Well I have finally figured it out. If you want to make money online you have to work. If you hear anyone else tell you different, then they are probably setting you up for a scam. I have found adsense to be profitable for me, but it takes some work to make it happen.

Search Engine Optimization: What Is It?
Search Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines.If you want traffic to your website then you must Optimize your website for the Search Engines.

Web Design and SEO Tips for the Newcomer

Find your Keywords!

Keywords the words that people will use to find your website. Choosing the right keyword and being consistent with it is vital to your websites success in the search engines.

There are many tools on the market to help you make the right keyword decision. Tools such as Wordtracker will highlight keyword opportunities. We are looking for popular keywords in terms of expected traffic delivery but have a low competition score from other competing sites. This score can be called KEI.

KEI or Keyword Effectiveness Index is a measure of performance. KEI is a ratio of business against competitiveness. The lower the KEI number the harder to get results in the search engine results pages.

As a general rule avoid any keyword with a KEI of under 0.1 as this will be very difficult to target and you could be wasting your efforts.

Go for longer, perhaps 3 word keyword phrases that carry good traffic. The benefits being that they are usually easier to target and provide better, more qualified traffic. Try to avoid broad, non specific terms.

Competitors to that keyword?

Find out how many backlinks your competitor sites have - there are many to choose from, just do a search for backlinks tool. They all give varying results but don't get distracted by that, just find a tool and use that in all cases, this will ensure that the results you get are at least relative.

No1 competitor HTML

Have a good look at the top two or three websites HTML for that keyword. Have they done anything that you can improve upon? usually be looking closely at three different sites you can arrive at a best method to use for your site. Ensure that title, heading and other tags include your keywords - remember to be consistent as mentioned earlier.

Improve your HTML

Aim to write valid HTML code. The search engine robots prefer clean code and a valid site will usually guarantee that all of your site will get crawled. Always take the time to write original content too - avoid the copy / paste syndrome that plagues many sites. The search engines thrive on original content, make sure that they notice yours.

Search engines are always looking out for duplicate content and will choose not to display your pages for a given search if it thinks your site is not the originator.

Some HTML tips with SEO in mind:

Description tag - take the tine to write an appropriate description tag for every page of your site. Google will display this in it's results pages and a well written description here should lead to more searchers actually clicking your link and becoming a visitor.

Title tag - This is probably the most important piece of HTML. Always include your keywords here and write an accurate keyword rich title tag for every page of your site.

Keywords tag It is good practice to put a list of related keywords into this tag although don't overdo it and do not include any keywords that are not relevant to your web page.

Keep the code clean, use DIVs and not Tables where possible as this has many benefits and it means the ratio of content to code is greater. Try to use your keywords in heading tags throughout the pages.

Take the time to write original copy that uses the chosen keywords throughout. Write the text for a human to read though and not as though you've written it for a search engine. Over use (or spamming) of keywords will work against you always.

Try to get the good text content as near to the top of your code as possible. You could use CSS positioning to help with this.

Navigation Use keyword rich absolute text links with a title where possible and not relative links.

Link to the domain name itself when linking back to the homepage and not /index.html. The search engines will then find the content in one place and not try to index two URL's - a very common mistake. To target several keywords, create several pages to do this using the above methods. You cant expect one page to perform for everything.

IC endorses Chris Tyrrell who writes for Studio-40 web design Leicester. Learn more about website design and search engine optimisation by visiting the Studio-40 website.